SRAM increases coverage in Canadian Market

Canada has proven to be a leading market with the MTB segment. SRAM, in an effort to increase focus and coverage, is pleased to announce that Norco will be adding RockShox aftermarket sales and service. This program will commence in spring 2006 for warranty service and follow shortly after with sales of the 2007 RockShox product line. “The combination of Norco and Cycles Lambert offering our complete range of products (SRAM, RockShox, Avid, and Truvativ) will provide further support and choice for the retailers. It also brings our Canadian distribution structure inline with our overall global distribution strategy,” says Robert Priest, SRAM’s Global Aftermarket Manager. In addition to the distribution improvements, SRAM will further strengthen its Canadian based team by seeking to employ an east coast based technical representative. This investment will balance SRAM’s technical support in Canada, complementing Tyler Morland, SRAM west coast based technical representative. www.sram.com